My wife brought this home the other day from Trader Joe’s.  You would think that Strawberry Jam from Trader Joe's would be healthy, since the label emphasizes "Fresh Strawberries".  Further examination of the label reveals something completely different!  

When reading food labels, ingredients are listed from highest quantity to lowest quantity.  In this case, strawberries are first ingredient, followed by liquid sugar, and then sugar.  This gives the reader the illusion that strawberries are in the highest quantity, which is great, right?  Well, by separating the liquid sugar and sugar, it  gives the appearance that they are different and used in less quantites, but they are exactly the same! 

This gives the illusion that this product is a lot healthier than it actually is.   If this was labeled correctly, sugar would be the first ingredient!  Would health-minded individuals buy something like this?  Absolutely not! This is totally deceptive and totally legal.  Lesson to be learned, read your food labels with a critical eye!


Dr. Scott Schreiber has been practicing in Newark, Delaware for over twelve years. He is a chiropractic physician that is double board certified in rehabilitation and clinical nutrition. He is a certified nutrition specialist and a licensed dietitian/nutritionist.